Why shouldn't my phone script start with asking about dental insurance? Because the first thing out of your mouth tells the caller whether you see a person or a payment. Most phone slips being pushed on practices open with do you have dental insurance, when did you last see a dentist, when were your last X-rays. That is business first, and it gets delivered like a survey, curt and clipped, license and registration style. The caller already feels like a number everywhere else. Lead with insurance and you confirm their fear. A good phone slip is top heavy on relationship and [...]