What is the sinking ship model in a dental practice? It is the practice locked into price-based, commodity dentistry, and I call it the sinking ship for a reason. These offices have let insurance dictate what they can and cannot do. They chase efficiency above everything, the ultimate Walmart of dentistry, always asking how to do it cheaper, how to cut a corner, how to push volume higher whether or not it serves the patient. They still buy technology they cannot really justify, and they stay chained to the middle class model that is fading. The worst part is the trap [...]