How do I keep patients happy during a long dental treatment plan? You have to plan for fatigue before it shows up. A patient who is thrilled on day one tells you nothing about how they will feel in month seven. Emotions drift, and you cannot predict where they land. On a long case, seven, eight, nine months, a patient gets sick of the chair, sick of the drive, sometimes sick of you, and then the big delivery day arrives and it does not feel special anymore. So build a special check in partway through. A card, a note, a small [...]