Why does my dental practice need a unique reason why patients should choose me? Because without one, you are just another set of hands with a drill, and patients pick on price. Your unique reason why is the honest answer to the question, why you and not the office across town. It feeds everything, your marketing packets, your practice tour, the whole story you tell. Most dentists have never finished this exercise, so they sound interchangeable, and interchangeable loses big cases. Sit down and actually complete it. What do you do, believe, or deliver that nobody nearby can copy with a [...]