Why is it so easy to waste money on dental marketing? Because you are buying something you cannot evaluate yet. Most dentists do not know how to order their thinking about niche marketing, so they hand over a budget and hope. That is how you waste money. Compare that to selling. When you improve how you present and guide a patient toward a decision, the return is almost automatic, because you already have the patients in the chair. I am not telling you to ignore marketing forever. I am telling you that without the right tools, more ad spend just buys [...]