How should a dental practice structure its annual marketing calendar? As a living document reviewed weekly with the doctor and the practice manager. Spread the year's promotions, followup touches, and message rotations across the calendar in advance. Tag each item with an owner and a deadline. Review the upcoming week every Monday. Hold quarterly check-ins to assess what is producing and what needs to be killed. The calendar prevents the natural drift where marketing falls off the list during busy clinical weeks. Without the calendar, followup touches are written into people's heads, where they evaporate. With the calendar, they are written [...]

How should a dental practice structure its annual marketing calendar? As a living document reviewed weekly with the doctor and the practice manager. Spread the year's promotions, followup touches, and message rotations across the calendar in advance. Tag each item with an owner and a deadline. Review the upcoming week every Monday. Hold quarterly check-ins to assess what is producing and what needs to be killed. The calendar prevents the natural drift where marketing falls off the list during busy clinical weeks. Without the calendar, followup touches are written into people's heads, where they evaporate. With the calendar, they are written [...]

How should a dental practice structure its annual marketing calendar? As a living document reviewed weekly with the doctor and the practice manager. Spread the year's promotions, followup touches, and message rotations across the calendar in advance. Tag each item with an owner and a deadline. Review the upcoming week every Monday. Hold quarterly check-ins to assess what is producing and what needs to be killed. The calendar prevents the natural drift where marketing falls off the list during busy clinical weeks. Without the calendar, followup touches are written into people's heads, where they evaporate. With the calendar, they are written [...]