What does "selling context" mean for a dental practice and why does it shape the first impression so much? Selling context is everything a prospective patient absorbs about the practice before, during, and after they walk through the door. It is the local reputation, the online presence, the way the phone is answered, the physical environment of the office, the staff demeanor, the equipment visibility, the lighting, the sounds, the scents, the comfort of the waiting area. Each element is a signal, and the patient combines all the signals into a single impression of whether this practice operates at a premium [...]

What does "selling context" mean for a dental practice and why does it shape the first impression so much? Selling context is everything a prospective patient absorbs about the practice before, during, and after they walk through the door. It is the local reputation, the online presence, the way the phone is answered, the physical environment of the office, the staff demeanor, the equipment visibility, the lighting, the sounds, the scents, the comfort of the waiting area. Each element is a signal, and the patient combines all the signals into a single impression of whether this practice operates at a premium [...]

What does "selling context" mean for a dental practice and why does it shape the first impression so much? Selling context is everything a prospective patient absorbs about the practice before, during, and after they walk through the door. It is the local reputation, the online presence, the way the phone is answered, the physical environment of the office, the staff demeanor, the equipment visibility, the lighting, the sounds, the scents, the comfort of the waiting area. Each element is a signal, and the patient combines all the signals into a single impression of whether this practice operates at a premium [...]