Glossy Magazine Dental Trap to Avoid

2026-05-23T00:00:00-04:00

Why are glossy local magazines usually a money-draining trap for dental practices? Because most glossy magazine advertising is built around image and aesthetics rather than direct response, and the practices that buy in usually fail to attribute any measurable return on the substantial ad cost. The pattern repeats across markets. A dentist gets pitched by a glossy local magazine rep on the prestige of appearing in a high-end publication. The rep emphasizes the upscale demographic the magazine reaches. The doctor buys in, often committing to a six or twelve-month contract for a substantial monthly spend. The resulting ad is beautifully designed [...]

Glossy Magazine Dental Trap to Avoid2026-05-23T00:00:00-04:00

Marketing Tech Beats Clinical Tech in Practice Growth

2026-05-23T00:00:00-04:00

Why does marketing technology beat clinical technology for most dental practices in terms of practice growth? Because marketing technology produces patient inquiries and converts them into accepted treatment, while clinical technology only enables the treatment itself once a patient is already in the chair. The two categories work on different ends of the practice value chain. Clinical technology, even at its best, makes the work better, faster, or more comfortable for patients who have already committed to treatment. Marketing technology determines whether the practice has those patients in the first place. The leverage difference is substantial. A practice with elite clinical [...]

Marketing Tech Beats Clinical Tech in Practice Growth2026-05-23T00:00:00-04:00

Dental Practice Facility Margin: Apple vs Best Buy

2026-05-14T00:00:00-04:00

What can a dental practice learn from why Apple has 32% margins and Best Buy has 1%? Everything about how environment and selling system drive margin. Apple and Best Buy sell similar electronics. Apple's stores are deliberately designed to communicate premium quality: clean lines, polished surfaces, knowledgeable staff, an unhurried selling environment. Best Buy stores are designed to maximize volume: fluorescent lights, crowded displays, transactional checkouts. The products are comparable. The customer experience is not. The result is a 30-percentage-point margin difference on similar items. Coldwater Creek, Williams-Sonoma, and Starbucks operate on the same principle. A dental practice can choose to [...]

Dental Practice Facility Margin: Apple vs Best Buy2026-05-14T00:00:00-04:00

Why Dental Practice Warranty Marketing Compounds Fees

2026-05-14T00:00:00-04:00

Why should a dental practice put its warranty in writing and promote it? Four reasons. First, it differentiates you from surrounding practices that offer no written warranty. Second, it contributes to your 'category of one' because no one else in the local market may have one. Third, it lets you justify fees above the commodity floor because the warranty is part of what the patient is buying. Fourth, when you do replace or repair work under warranty, the patient is reminded that they came to you specifically because of the warranty, which reinforces the original purchase decision and reduces buyer's remorse. [...]

Why Dental Practice Warranty Marketing Compounds Fees2026-05-14T00:00:00-04:00

Dental Practice Facility Margin: Apple vs Best Buy

2026-05-14T00:00:00-04:00

What can a dental practice learn from why Apple has 32% margins and Best Buy has 1%? Everything about how environment and selling system drive margin. Apple and Best Buy sell similar electronics. Apple's stores are deliberately designed to communicate premium quality: clean lines, polished surfaces, knowledgeable staff, an unhurried selling environment. Best Buy stores are designed to maximize volume: fluorescent lights, crowded displays, transactional checkouts. The products are comparable. The customer experience is not. The result is a 30-percentage-point margin difference on similar items. Coldwater Creek, Williams-Sonoma, and Starbucks operate on the same principle. A dental practice can choose to [...]

Dental Practice Facility Margin: Apple vs Best Buy2026-05-14T00:00:00-04:00

Why Dental Practice Warranty Marketing Compounds Fees

2026-05-14T00:00:00-04:00

Why should a dental practice put its warranty in writing and promote it? Four reasons. First, it differentiates you from surrounding practices that offer no written warranty. Second, it contributes to your 'category of one' because no one else in the local market may have one. Third, it lets you justify fees above the commodity floor because the warranty is part of what the patient is buying. Fourth, when you do replace or repair work under warranty, the patient is reminded that they came to you specifically because of the warranty, which reinforces the original purchase decision and reduces buyer's remorse. [...]

Why Dental Practice Warranty Marketing Compounds Fees2026-05-14T00:00:00-04:00

Dental Practice Facility Margin: Apple vs Best Buy

2026-05-14T00:00:00-04:00

What can a dental practice learn from why Apple has 32% margins and Best Buy has 1%? Everything about how environment and selling system drive margin. Apple and Best Buy sell similar electronics. Apple's stores are deliberately designed to communicate premium quality: clean lines, polished surfaces, knowledgeable staff, an unhurried selling environment. Best Buy stores are designed to maximize volume: fluorescent lights, crowded displays, transactional checkouts. The products are comparable. The customer experience is not. The result is a 30-percentage-point margin difference on similar items. Coldwater Creek, Williams-Sonoma, and Starbucks operate on the same principle. A dental practice can choose to [...]

Dental Practice Facility Margin: Apple vs Best Buy2026-05-14T00:00:00-04:00

Why Dental Practice Warranty Marketing Compounds Fees

2026-05-14T00:00:00-04:00

Why should a dental practice put its warranty in writing and promote it? Four reasons. First, it differentiates you from surrounding practices that offer no written warranty. Second, it contributes to your 'category of one' because no one else in the local market may have one. Third, it lets you justify fees above the commodity floor because the warranty is part of what the patient is buying. Fourth, when you do replace or repair work under warranty, the patient is reminded that they came to you specifically because of the warranty, which reinforces the original purchase decision and reduces buyer's remorse. [...]

Why Dental Practice Warranty Marketing Compounds Fees2026-05-14T00:00:00-04:00
CONTACT
James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
Cancellation – Refund Policy
See program authorization for contract details.
Terms and conditions apply.
No refunds.
PRIVACY POLICY
Go to Top