Why should dentists think of marketing systems as a required tool just like clinical equipment? Because both are equally necessary inputs to actually delivering treatment, and neither produces returns without the other. Ask any dentist whether they could make a return on their skills without their dental degree, without operatory equipment, or without surgical supplies. The answer is obviously no. The dental degree is required for licensure. The equipment is required for procedure execution. The supplies are required for the moment-by-moment work. None of these get questioned. The marketing system is the same category of input. Without marketing operations, the practice [...]