Why do patients reject dentists who hurt them, and how much does it cost me? Pain is one of the biggest reasons patients avoid and abandon a dentist, and it quietly shrinks your patient population. Ask any nervous patient what they fear and the answer is being hurt. So becoming completely painless is not a nicety, it is a business requirement, and you have to stay there. That standard cannot stop at you. Your associates and your hygienists must be painless too, because one rough cleaning undoes the trust you built in the operatory. The good news is that painless dentistry [...]