What is the 20/80 split between clinical and non-clinical factors in dental practice success? Roughly twenty percent of the practice's success traces to clinical skill, and roughly eighty percent traces to non-clinical operations: marketing messages, ethical selling, team training, patient experience, follow-up systems. Most of the twenty percent clinical share is actually about being a painless dentist, which is itself partly a non-clinical environment-and-protocol matter. The ratio sounds wrong to most dentists when they first hear it, because the profession trains heavily on the clinical side and barely at all on the non-clinical side. The training imbalance does not reflect the [...]