How does a busy schedule cause my practice to miss new patient calls? It hides the misses inside the work. On a full day you've got patients flowing through, consults arriving and leaving, and calls landing on top of all of it. Your attention can only sit in one place, so when you're deep in a procedure or a treatment conversation, the ringing phone simply loses the fight. Nobody decides to miss the call. It just happens in the gap. And because you never hear the patient who hung up, the busy day feels successful. You saw plenty of people. You [...]