Is running my practice on time really part of selling big cases? It is, more than most dentists realize. Strong scheduling systems and good time behaviors, meaning you actually operate on time, are part of handling free and low cost visits well. There are plenty of reasons to run on time regardless of any sales process, but it matters double when you market heavily. A patient walks in already unsure whether to trust you. If you keep them waiting, you confirm their worst suspicion before you say a word. On time tells them you respect them and you have your house [...]