Why use classical music in the background of a dental case-presentation environment? Because research has documented small but real positive effects on selling-context outcomes when classical music plays in retail and service environments, and the same effect transfers to dental settings. Classical music shifts the room's emotional baseline subtly. It signals premium positioning without screaming it. It calms physiological stress markers in listeners. It produces a sense of unhurried thoughtfulness. In retail studies, customers in classical-music environments tend to dwell longer, evaluate purchases more carefully, and spend more on average. In a dental case-presentation room, the same dynamics serve the patient. [...]