Can selling and marketing skills make a dentist happier, not just richer? They can, and this surprises a lot of doctors. You run a professional services business, and the way you sell and market is how you adapt as the profession shifts under you. Patients' wants and needs change, technology changes, the market changes, and the practice that adapts successfully is the one that keeps finding fresh ground. That ongoing adaptation is exactly where the science says happiness lives, in the change itself, not in some fixed destination. So when you sharpen how you present cases and attract patients, you are [...]