How much does online reputation really affect a dental practice? It matters more than it ever has, and it cuts both ways. Trust and credibility have always driven whether people buy a professional service, but in this electronic age you can influence them far more than dentists ever could in the past. That is the upside. The downside is that the damage moves just as fast. If your work is rough, if you are not gentle, patients will say so online and your credibility takes a hit before a new prospect even calls. So treat your online presence as a core [...]