What’s the difference between dental case acceptance and ethical selling?
In a perfect world they would be the same thing. In the actual profession, they are not. ‘Case acceptance’ has been slapped onto courses, equipment, software, and pieces of office décor as a promised side effect. Most of these claims deliver nothing. Ethical selling, in contrast, refers to the specific application of psychology and behavioral science to a systematic, trainable process. Checklists. Sequences. A real method. When you see case acceptance promised as a bolt-on benefit to some unrelated product, it is marketing language. When you see ethical selling, it is a discipline with a method behind it. Confusing the two costs practices years of progress.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.