Should a dentist seek endorsements from local non-dental professionals?
Yes. Patients trust other professionals to evaluate professional services even outside their own field. A local attorney, accountant, architect, or physician endorsing your dental work carries weight with prospective patients who themselves are professionals or who trust those categories. The reasoning patients apply is informal but consistent: ‘If this lawyer trusts this dentist for their own family, that’s a real signal.’ Reach out to professionals you know personally. Offer to provide them a similar endorsement for their business. Mutual endorsements between professionals create a credibility network that no single endorsement can match. Use them on the website, in printed materials, and in office displays.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.