When should a dental practice stop following up with a prospective patient?
When one of four things happens: the patient buys, the patient dies, the patient moves out of your service area, or the patient explicitly says ‘take me off your list.’ Until one of those four occurs, the patient stays on the followup list. Most practices abandon prospects after three or six months of no response, thinking those people are no longer interested. The data does not support this. People who inquired about complex services years ago can become buyers when their personal circumstances change: an inheritance arrives, a divorce settles, a child leaves home. The cost of keeping them on the list is trivial. The cost of dropping them and then re-acquiring them through fresh marketing is enormous.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.