What is the marketing funnel principle applied to a dental practice?
Think of it as a wide top and a narrow bottom. All prospective and existing patients enter at the top. Each qualifying step (the website copy, the phone script, the appointment process, the diagnostic fee, the consultation) narrows the funnel. Patients who self-disqualify at one of the steps exit. Patients who continue down the funnel are increasingly likely to say yes by the time they reach the case presentation. The shape of the funnel comes from each step pulling out patients who would have said no anyway. Without a funnel, every patient gets the same hour of doctor time and the doctor burns out from saying yes to too many wrong-fit interactions.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
