How is the modern internet research equivalent of dental patients gossiping over a fence?
Google reviews are the new backyard fence. When a prospective patient considers a major dental procedure, they no longer ask only their immediate neighbors what they think. They Google your practice name, your doctor name, and the procedure name, then read what strangers say. Yelp. Google Business reviews. Yahoo. YP. Each platform is a fence the prospect peeks over. Their unspoken question while reading is: ‘Does what these people say sync with what I’m seeing on this practice’s website and marketing?’ If the messages match, trust compounds. If they conflict, the prospect’s instinct flags the discrepancy and they move on. Manage the online conversation actively. Solicit reviews from happy patients. Respond to negative reviews professionally. The fence is public.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.