Why are patient success stories underused in dental practice marketing?
Because collecting them takes effort and most practices treat them as optional. Consumers searching for dental services routinely add the words ‘review’ or ‘scan’ to their queries because they want to hear from other patients before deciding. A patient considering a $30,000 reconstruction will read a dozen success stories from your past patients before they will read your CV. The math: more stories equals more shortcut data for the prospective patient’s decision. Practices with 90 published patient success stories on their site close more cases than practices with three. The barrier is the discipline of asking. Set the expectation during case presentation. Ask the right questions after treatment. Capture written, audio, and video versions. Stories compound as an asset over years.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.