Why is the low industry bar for phone interactions actually a major opportunity for a dental practice?
Because callers have learned to expect mediocre phone service everywhere, and the practice that delivers a noticeably better experience stands out immediately. Patients evaluate dental phone interactions against the cumulative backdrop of every other phone call they have made recently to local businesses, call centers, and service providers. Most of those calls were forgettable. A few were bad. Rarely is one truly excellent. A dental practice whose phone is answered quickly, warmly, with skill and a clear plan, lands in that excellent category and the caller notices immediately. The bar is so low that even modest investment in training, scripting, and recording-review produces a phone experience that ranks in the top few percent the caller has experienced. The practice does not need to be perfect. It just needs to be deliberately better than the surrounding average. Conversion rates climb. Referrals climb. Word spreads about the practice that picks up the phone like they mean it.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.