What does a dental practice unfair advantage actually translate to in clinical case mix?
More of the work the doctor finds most rewarding, less of the work they merely tolerate. In a fully developed unfair advantage situation, the case mix shifts heavily toward larger, more complex, more clinically interesting procedures: implant placement and restoration, full-arch reconstructions, sedation dentistry for the patient base that benefits from it, cosmetic denture work, comprehensive aesthetic cases. Many dentists are clinically qualified to do this work but do not, because they lack the marketing and selling foundation to attract and convert the patients who need it. Their schedules fill with whatever walks in, which skews to single-tooth dentistry and routine hygiene support. With the unfair advantage in place, the schedule fills deliberately with the procedures the doctor enjoys and excels at. Per-hour earnings improve, professional satisfaction climbs, and the community gets access to comprehensive care from a doctor who is genuinely present. The case mix is the visible output of the advantage.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
