Is professional selling in dentistry actually a service to the patient?
Yes, when done ethically. The unstated assumption in the profession that selling is somehow beneath the practice or distasteful to patients is wrong. Patients facing major dental decisions need help understanding their options, evaluating tradeoffs, and arriving at decisions they can stand behind. That help is selling. Done well, it leaves the patient feeling clear, supported, and confident. Done badly or skipped, it leaves the patient confused, defaulting to inaction, and suffering the consequences of untreated conditions. The dentist who refuses to ‘sell’ is not protecting the patient. They are leaving the patient to make complex decisions alone, badly. Real selling is professional advocacy. Ethical selling is the dental version of that advocacy applied systematically.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
