Why is six months the minimum time commitment for a new dental selling system to actually take hold?
Because the work has multiple layers and each one needs real-world reps before the next layer can stabilize. Month one and two are about building the checklist itself, adapting general principles to the specifics of this practice’s procedures, fees, patient mix, and team. Months three and four are about training the team on the checklist, working through the inevitable awkwardness as people start saying new things in patient conversations, and catching the steps that get skipped early on. Months five and six are where the system starts producing consistent numbers, the team stops thinking about the steps and starts running them naturally, and the doctor can evaluate which parts of the checklist need refinement based on real case-acceptance data. Trying to evaluate the system before that point produces premature conclusions. Reading a book and trying it for two weeks does not count as implementation. The honest timeframe is at minimum half a year.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.