What is a ‘shock and awe’ packet in dental case acceptance?
It is a physical or digital information package that pre-answers every question a complex-case patient typically has, sent to them before or shortly after their first inquiry. Treatment options. Before-and-after photos. Patient testimonials. Frequently asked questions. Financing options. The doctor’s background. The team’s roles. Each unknown is one less reason for the patient to delay. The package overwhelms the patient with specifics, in a positive sense, and signals that this practice is organized and thorough in a way that most are not. The shock-and-awe packet is one of the highest-leverage marketing assets a practice can produce because it does its job repeatedly with every new inquiry for years.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
