Why do two dentists with identical clinical skills produce wildly different case acceptance numbers?
Because one explains procedures in clinical detail and the other simplifies them. Same training, same technology, same office aesthetics. Different acceptance rates. The dentist who walks the patient through every clinical nuance of every option is in ‘lecturer mode,’ and patients tune out. The dentist who reduces the same options to plain-language summaries is in ‘advisor mode,’ and patients can follow along and decide. The first dentist privately believes the patients are not smart enough or not motivated enough. The actual problem is the explaining. Audio recordings of case presentations from both practices would reveal the difference within minutes. Most practices never record their case presentations and never identify which mode they are operating in.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.