How does dental voice broadcasting work and why isn’t it considered telemarketing?
Voice broadcasting reaches thousands of prospects who have previously inquired with the practice and explicitly indicated they want to receive information, delivering a recorded message through automated systems. It differs from telemarketing in the consent dimension. Telemarketing reaches cold prospects who never asked to be contacted, often through purchased lists, and runs into legal restrictions, do-not-call registries, and the universal hostility consumers feel toward unsolicited calls. Voice broadcasting in the dental context reaches an opted-in audience: people who responded to the practice’s marketing in the past, provided their contact information, and asked to be kept informed. The recorded message announces a new offer, an educational opportunity, an updated piece of information, or any relevant practice update. The recipients hear the message in seconds and either follow up or ignore it. The technology lets the practice reach thousands of past prospects efficiently without phone-by-phone staff time. Properly executed against an opted-in database, voice broadcasting drives meaningful re-engagement at a fraction of the cost of other touch channels. The legal and ethical line between this and telemarketing is the prior consent.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
