Why don’t Facebook likes translate into dental patients?
Because a like is the weakest exchange there is. Yes, it’s reciprocity of a sort. You like mine, I like yours, and around it goes. But the data is brutal. You can pile up hundreds of thousands of likes and walk away with nothing tangible offline, a little goodwill and that’s it. The reason is value. The lower the value of the exchange, the faster the sense of obligation fades, and on Facebook that obligation evaporates in seconds. There’s no real debt created, so there’s no real action that follows. Retailers figured this out years ago. Yet most dentists are still pouring hours into their Facebook page when this is the lowest priority in a practice built on big cases. If you must have a presence, outsource it and let someone else do the busywork. Spend your own hours where real obligation gets created, face to face.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.