How do I justify a high fee for a dental exam that only takes a few minutes?
Think about Picasso. He was sketching in a Paris park when a woman recognized him and insisted he draw her on the spot. A few quick strokes, a couple of minutes, and he handed her a portrait that captured her perfectly. She asked the price. Five thousand francs, serious money at the time. She was stunned. How could a two minute sketch cost so much? His answer was the whole lesson. Madame, it took my entire lifetime to be ready for these two minutes with you. That is your exam, and your treatment plan. The visit is short. The decades of training and thousands of cases that let you read that mouth in minutes are not. You are not charging for the time in the chair. You are charging for everything that made those minutes possible.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.