Does an expensive information packet make sense for every dental service?
No, and this is an important distinction people gloss over. The big, costly packet only works where the margin supports it. You don’t ship a multi-page booklet and a testimonial DVD to someone calling about a single tooth or just looking for a regular dentist. The math doesn’t work and it never will. These great lengths to systematize your selling apply to niche services with appropriate fees and appropriate margin, full-mouth implants, full-arch work, large cosmetic cases. There the lifetime value of one yes pays for hundreds of packets. So before you invest in producing something substantial, ask whether the procedure carries the margin to justify it. Spend like that on a low-fee service and you’ll bleed money. Match the generosity of the materials to the size of the case behind them.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.