How much do patient testimonials really influence a big case decision?
More than your treatment plan does, and that cuts both ways. Other people’s emotional experiences can override the logic running through your patient’s head, good or bad. You can build the perfect plan and watch one bad story from someone else torpedo it. The flip side is the opportunity. While a patient is sitting with a good decision and turning it over, keep reinforcing it with other people who had similar treatment and are thrilled. Show testimonials in both written and video form, because hearing a real person describe how the work changed their life lands emotionally in a way your clinical confidence never will. It tells the patient they are not crazy for considering this. So do not leave social proof to chance. Stack it deliberately into the presentation, and be ready for the friends and family stories that can swing the decision either direction.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.