How do I get good patient testimonials for implant marketing?
Ask for them at the start, not the end. At the first clinical step I tell the patient plainly: if we do everything we say we will do, I expect you to tell your story, in writing and ideally on video. I frame it as a duty, because it is one. Most patients with a big implant problem do not know anyone who has solved it. They feel alone. Your patient’s story is how the next scared person finds out this can be fixed. For your best cases, build in some incentive so you capture the strongest version. And get a single master release covering the testimonial in your office, online, and on TV, so you never scramble for permission later. Set the expectation early and the story comes naturally.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.