Why do prospective patients stall for weeks before calling a dental office?
Because they expect the call to go badly. Most customer service out there, on the phone or face to face, is pretty abysmal, and your caller has been burned enough times to assume yours will be the same. The flat greeting, the impatient tone, the rapid-fire questions that feel like license and registration. So they put it off. They live with the problem rather than face one more cold, transactional call. By the time they finally dial, they are at the end of their rope and hyper responsive. Knowing this changes how you answer. You are not interrupting their day, you are the relief they have been dreading and hoping for at once. Sound glad, sound human, sound ready. The bar set by everyone else is so low that genuine warmth makes you stand out immediately.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.