How do I get my dentist mindset right about using a phone script at all?
You have to make peace with two words your team probably hates. Script is one. Sales script is the other. Most dentists and front desk people flinch at both because dental school told them selling is beneath them. Until you, the doctor, settle that in your own head and decide a script is a service tool, not a manipulation, you will never hold your team accountable to one. And if you do not hold them accountable, the slip dies in a drawer. The mindset has to come first, top down. Embrace that you are selling help to someone who is suffering and stalling. Once you believe that, asking your team to follow a proven call structure stops feeling pushy and starts feeling like the kindest, most consistent thing you can do for a frightened caller.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.