Is your practice in your market’s Authority Paragraph™?
Patients around you ask Google about full arch implants every day. They ask what it costs, who does it, who does it near them and how one approach differs from another. The variations run into the dozens.
Google answers most of them with Google’s AI Overview, the answer Google writes above the regular results. A 2025 Pew Research Center analysis of browsing data from 900 US adults found that longer searches, the ones phrased as questions or full sentences, bring up an AI summary more often than short ones. Full arch patients ask long, careful questions, so they see these answers constantly.
At the top of each answer sits what Big Case Marketing calls the Authority Paragraph™: the opening paragraph of Google’s AI Overview, where Google names the practice it puts forward as the one to consider. In effect, Google is telling the patient that this practice has a good answer to the question asked and is worth a call.
So the question isn’t whether your practice is good. It’s whether your name is in that paragraph, for the questions your patients ask, in the market where they live. Each question has its own owner. One practice may hold the paragraph for a cost question, another for a question about who to see nearby, and a third may hold nothing at all.
A patient who reads that paragraph is reading one practice’s answer. They are not comparing five. If you aren’t the name in it, that patient is already forming an opinion of someone else.
Check your market today. Search the way a patient would, in your own area, with more than one question, and read who the paragraph names. Write down what you find. Then ask yourself how many of those patients you ever got to meet.
Not sure where your practice stands with AI search? That’s what a Market Review Call answers. Before we talk, we look at your market the way a patient sees it today, AI included. Then you get a straight read on whether you can win it, and what it would take.