Will a selling system still work as dental technology keeps changing?
Yes, and that is the quiet strength of it. Technology is moving fast. Maybe we end up doing everything with lasers and the handpiece disappears, maybe robotics take over procedures, maybe something none of us can picture yet. None of that changes how human beings decide to say yes to care. A selling system is built on patient behavior, not on the tools in your operatory, so it gives you a predictable method that holds up no matter what shows up on the horizon. Short of the entire economic order changing how people earn and spend, a systematic approach keeps paying off for decades. Invest in the human side of acceptance. Equipment depreciates and gets replaced. A sound process for helping patients commit does not.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.