Can I really pay other people to do my sales prospecting in dentistry? Yes, and you are almost certainly doing it already without framing it that way. A traditional salesperson has to personally prospect, knock on doors, and chase leads. You get to buy that work. Advertising venues create prospects for you. Your patients refer more if you set things up to encourage it. Your front desk prospects over the phone with every call they answer, and loses prospects with every call they fumble. That is an economic advantage most sellers never have. They trade their own time and rejection for [...]