How can a dental practice turn a single piece of press into months of marketing? By repurposing it as news. The Avatar movie studio took a Time magazine review and turned chunks of the review into ads prefaced with large print declaring 'Time says.' That same play works for a dental practice that gets featured in a local publication. Excerpt the article. Run it as a paid ad with the newspaper's name prominent at the top. Add a headline like 'Local News Daily Discusses Dr. Smith's Implant Approach.' Most readers see something in print and treat it as news regardless of [...]

How can a dental practice turn a single piece of press into months of marketing? By repurposing it as news. The Avatar movie studio took a Time magazine review and turned chunks of the review into ads prefaced with large print declaring 'Time says.' That same play works for a dental practice that gets featured in a local publication. Excerpt the article. Run it as a paid ad with the newspaper's name prominent at the top. Add a headline like 'Local News Daily Discusses Dr. Smith's Implant Approach.' Most readers see something in print and treat it as news regardless of [...]

How can a dental practice turn a single piece of press into months of marketing? By repurposing it as news. The Avatar movie studio took a Time magazine review and turned chunks of the review into ads prefaced with large print declaring 'Time says.' That same play works for a dental practice that gets featured in a local publication. Excerpt the article. Run it as a paid ad with the newspaper's name prominent at the top. Add a headline like 'Local News Daily Discusses Dr. Smith's Implant Approach.' Most readers see something in print and treat it as news regardless of [...]