Why is a dentist-authored book one of the strongest practice differentiators in a local market? Because almost no competing dentist will have one. The investment to write a useful patient-facing book on a niche specialty is significant. Most dentists never undertake it. The few who do separate themselves immediately. A patient receiving an information packet that includes a hardcover or substantial paperback book authored by the doctor reads it as a different category of professional than the competitors. The book signals depth of expertise, willingness to invest in patient education, and seriousness about the field. The author status carries forward into [...]

Why is a dentist-authored book one of the strongest practice differentiators in a local market? Because almost no competing dentist will have one. The investment to write a useful patient-facing book on a niche specialty is significant. Most dentists never undertake it. The few who do separate themselves immediately. A patient receiving an information packet that includes a hardcover or substantial paperback book authored by the doctor reads it as a different category of professional than the competitors. The book signals depth of expertise, willingness to invest in patient education, and seriousness about the field. The author status carries forward into [...]

Why is a dentist-authored book one of the strongest practice differentiators in a local market? Because almost no competing dentist will have one. The investment to write a useful patient-facing book on a niche specialty is significant. Most dentists never undertake it. The few who do separate themselves immediately. A patient receiving an information packet that includes a hardcover or substantial paperback book authored by the doctor reads it as a different category of professional than the competitors. The book signals depth of expertise, willingness to invest in patient education, and seriousness about the field. The author status carries forward into [...]