What does a sequential auto-responder system do in dental marketing? It delivers a planned series of email or written communications to a prospect over days, weeks, or months after they enter the practice's database, automatically and without per-message staff effort. The mechanics work as follows. The practice designs a sequence of messages calibrated to move a prospect from initial inquiry through eventual conversion. Day one delivers the welcome and the initial substantive piece. Day three delivers the next layer of education. Day seven delivers a case study or testimonial. Day fourteen offers an opportunity to schedule. Day thirty checks in with [...]