What demographic profile actually responds to direct response dental marketing for complex cases? Mid-to-late-age baby boomers, roughly age 55 and up, extending into the WWII and Korean War era cohort in their late seventies through early nineties. The economic factors strongly favor this demographic for big-case dental work. They hold the largest accumulated pile of wealth in human history. The intergenerational wealth transfer that began in recent years is increasing their flexible spending power further. They value quality-of-life improvements and are willing to spend significantly on them. Many in this cohort have put off dental work for years or decades, and [...]