Why are before and after photos so important in a case presentation? Because patients decide with their eyes, not with your treatment plan. Pull photographs of everything you do in your niche and match them to each of the three options you are presenting. When a patient sees an actual result, the abstract plan becomes a thing they can picture for themselves, and that drives the decision more than any explanation. Build a before-and-after composite for their specific situation too. Full facial before and after, or quadrants, whatever fits the case, paired with the digital smile preview. Showing someone a photo [...]