Is using behavioral science in dental patient conversations actually the ethical thing to do? Yes. A reasonable argument can be made that any licensed dentist not using behavioral science in patient discussion is acting unethically by omission. The science exists. Harvard, Stanford, Yale, and Ben Gurion researchers have produced decades of evidence about how human beings make decisions, how to present choices clearly, how to surface concerns, and how to support commitment. The dentist who knows about this body of work and refuses to apply it is leaving patients to make complex decisions about their health using none of the support [...]

Is using behavioral science in dental patient conversations actually the ethical thing to do? Yes. A reasonable argument can be made that any licensed dentist not using behavioral science in patient discussion is acting unethically by omission. The science exists. Harvard, Stanford, Yale, and Ben Gurion researchers have produced decades of evidence about how human beings make decisions, how to present choices clearly, how to surface concerns, and how to support commitment. The dentist who knows about this body of work and refuses to apply it is leaving patients to make complex decisions about their health using none of the support [...]

Is using behavioral science in dental patient conversations actually the ethical thing to do? Yes. A reasonable argument can be made that any licensed dentist not using behavioral science in patient discussion is acting unethically by omission. The science exists. Harvard, Stanford, Yale, and Ben Gurion researchers have produced decades of evidence about how human beings make decisions, how to present choices clearly, how to surface concerns, and how to support commitment. The dentist who knows about this body of work and refuses to apply it is leaving patients to make complex decisions about their health using none of the support [...]