Is it worth recording the actual phone calls at my dental practice? It is one of the best moves you can make, and a few years back you simply could not do it at our scale. We used to rely on mystery shopping, where someone pretended to be a patient and got recorded once in a while. Now the tracking numbers capture the real conversations, every day, with real callers. That changes everything. You finally get an honest, objective look at what your team actually says when a prospective implant patient calls, not what they tell you they say. Those recordings [...]