Why should I track every phone call at my dental practice? Because if you don't track your phone, you are guessing, and guessing is how good practices quietly bleed new patients. Start simple. Count how many calls come in, how many turn into consultations, and how many of those consultations turn into accepted cases. Once you have those numbers month over month, the broken link reveals itself. Maybe the phone rings plenty but almost nobody books, that's a front-desk problem. Maybe they book and never accept treatment, that's a presentation problem. Without the monitor you'll blame marketing when the real leak [...]