How does an application form increase dental case acceptance? Because the word acceptance flips a hidden switch. Most practices hand patients a form that feels like paperwork. Reframe it as an application to be accepted into your care and you change the entire dynamic. Now the patient is not deciding whether to buy from you, they are wondering whether they qualify for you. That is the loss button. The thought becomes I might not be accepted, so I had better pay attention to what this is all about. On top of that effect, a well built application does real work. It [...]