Why doesn't taking more specialty courses or buying better equipment actually fix case acceptance problems? Because those things do not speak to what the patient is actually deciding on. The dentist who has a problem with case acceptance and concludes the solution is another continuing education certificate or a newer CBCT unit is solving the wrong equation. The patient is not declining because the doctor lacks credentials. The patient is declining because of trust, fear, confusion, or fee, none of which a new piece of equipment addresses. The credentials and equipment matter at the base of the trust pyramid, but they [...]

Why doesn't taking more specialty courses or buying better equipment actually fix case acceptance problems? Because those things do not speak to what the patient is actually deciding on. The dentist who has a problem with case acceptance and concludes the solution is another continuing education certificate or a newer CBCT unit is solving the wrong equation. The patient is not declining because the doctor lacks credentials. The patient is declining because of trust, fear, confusion, or fee, none of which a new piece of equipment addresses. The credentials and equipment matter at the base of the trust pyramid, but they [...]

Why doesn't taking more specialty courses or buying better equipment actually fix case acceptance problems? Because those things do not speak to what the patient is actually deciding on. The dentist who has a problem with case acceptance and concludes the solution is another continuing education certificate or a newer CBCT unit is solving the wrong equation. The patient is not declining because the doctor lacks credentials. The patient is declining because of trust, fear, confusion, or fee, none of which a new piece of equipment addresses. The credentials and equipment matter at the base of the trust pyramid, but they [...]