Should I present treatment options or work to a patient's budget? Offer options, almost always. After I frame the range I give the patient a choice. I can build a set of options at different costs and benefits, or I can stick to a strict budget and show what is possible within it. Which do you prefer? About ninety-five percent choose options, which is exactly what you want, because options let you present value instead of squeezing care into an arbitrary number. The old budget-first approach is silliness. No one walks around with a dental budget. Most households do not budget [...]